Guides: money, investing and starting a business, in plain English
Everything here is free to read, with no account. The same guides sit inside the app next to the tools they describe.
Learn: money basics in plain English
Bank accounts, CDs, Treasuries, brokerage accounts, the basics of investing and the order to do things in. Written for people starting from zero.
- πΊπΈ Economy words, explained simply (GDP, debt, trade & more)
- π¦ Bank accounts β the basics
- πΏ Certificates of Deposit (CDs) & finding the best rates
- π Treasury bills, notes & bonds
- π Brokerage & trading accounts
- π Levels of trading (options approval)
- π§ The basics of investing
- π‘ Securing your financial future β the order of operations
- π How people actually make money with this site (what the evidence says)
Starting an export business
From zero to your first sale abroad: the free helpers, the money, the paperwork, and six worked game plans (food, energy, medical, aerospace, machinery).
- π§ START HERE β from zero to your first sale abroad (the universal path)
- π» Game plan 1: Software & services β a two-person studio selling to Europe & Australia
- πΎ Game plan 2: Food & farm β a specialty-sauce brand exporting to the UK & Gulf
- β‘ Game plan 3: Energy β refurbished generators & solar kits to West Africa
- π Game plan 4: Medical supplies β Class I trading to Gulf & African clinics
- βοΈ Game plan 5: Aerospace β surplus parts brokerage for A320/737 operators abroad
- π Game plan 6: Machinery β used CNC & woodworking machines to Latin America
- π Game plan 7: E-commerce β an American outdoor-gear brand sold worldwide from your garage
- π° How the money works β the financial model of a startup, in plain words
- π§° Financial tools & software β what to use, where to find it, what it costs
- π£ Marketing campaigns that fit a tiny budget β ideas that actually work
- β οΈ The hard truth: most startups donβt make it β how to be the exception
- β€οΈ The emotional side β and the money side nobody posts about
- βοΈ The complete helper directory β who to call, for what, in one place
Starting a Main Street business
The path every local business walks, then eight game plans: cleaning, food truck, lawn care, detailing, handyman, laundromat, boutique, franchise.
- π§ START HERE β the path every local business walks
- π§Ή Game plan 1: A cleaning business β the honest workhorse
- π Game plan 2: A food truck β the restaurant apprenticeship that pays you
- π± Game plan 3: Lawn care β the route is the business
- π Game plan 4: Mobile detailing β craftsmanship at premium prices
- π§ Game plan 5: Handyman work β small jobs, serious business
- π§Ί Game plan 6: Buying a laundromat β cash flow you can inspect before you own it
- ποΈ Game plan 7: A boutique β prove it at markets before you rent a wall
- π’ Game plan 8: Franchising β renting a proven playbook, at a price
- β½ Game plan 9: A gas station β pennies at the pump, dollars at the coffee pot
- πΏ Game plan 10: Car washes β real estate that scrubs
- π° Money on Main Street β the numbers that keep doors open
- π Local marketing β being the name a zip code thinks of first
- π€ The first employee β where a job becomes a business
- π Permits and inspections β the map of local law
- π For engineering & STEM graduates β the degree as a founding asset
- π‘ Recession-resistant businesses β what people pay for when theyβre scared
- π The Top 35 β Americaβs most survivable small businesses
- βοΈ The local helper directory β who to call, for what