Moneydesks

🔧 Game plan 5: Handyman work — small jobs, serious business

Open this guide in the app →

🎯 The business: the small repairs that licensed contractors won’t return calls for — mounts, fans, faucets, doors, drywall, the fifteen-item list every homeowner keeps — at $75–125 an hour with a two-hour minimum. Demand is deep everywhere; the craft is running it like a business instead of a favor.

The legal line, before anything

Every state draws a dollar line above which repair work requires a contractor’s license — in some states it’s around a thousand dollars a job, in others several thousand, and a few barely regulate handyman work at all. Learn your line first (your state contractor board’s website says it plainly), and learn the trades that are fenced off regardless: plumbing, electrical and HVAC beyond simple fixture swaps almost always belong to licensed trades. Working over the line doesn’t just risk fines — in most states a customer can legally refuse to pay you at all for unlicensed work, and a dispute can reach your personal assets. Quote the big jobs to a licensed general contractor for a referral fee and keep your side of the line busy; there is more than enough there.

The first ninety days

Weeks 1–2: setup per START HERE; fill the gaps in the tools you own (~$800); write a printed price list for the twenty-five most-requested jobs. The list does something subtle: it turns “can you also…” conversations into orders instead of favors.

Weeks 3–6: lead apps (Thumbtack, Angi) are expensive and imperfect and, for a new handyman, worth it — treat the fees as paid marketing school and answer every lead within five minutes; on the apps, speed beats price, beats profile, beats everything. Photograph every finished job. Ask for the review while you’re still standing in the doorway, QR code ready — “it takes twenty seconds” works.

Weeks 7–12: engineer your escape from the apps: a fridge-magnet price card at every job, two property managers courted (their maintenance backlog is effectively a retainer), and the quiet profit center of the trade — the half-day rate ($400ish) that lets a customer bundle their whole list. Bundlers are the best customers you will ever have.

The money you’ll need
Tool gaps + van organization$800
LLC + insurance (+ bond where customary)$800
Lead-app budget, 90 days$900
Magnets, cards, vehicle lettering$300
All-in≈ $2,800
Papers, in order

State rules read and understood → LLC → EIN → city license (+ bond if your metro expects one) → insurance → and from the first $500 job, a written scope with changes in writing. Many states legally require written contracts for home-improvement work above small amounts; all states reward it. The handyman who writes things down gets paid; the one who works on a handshake eventually doesn’t.

Where the customers come from

Apps at first, then a deliberate migration: Nextdoor threads, the property managers, one or two realtors (every sale spawns a punch list), and the single highest-converting sentence in the trade, spoken while packing up: “While I’m here — anything else on the list?” Nearly half of visits grow when you ask.

The math

At $95 an hour you will bill about five hours in an eight-hour day — driving, quoting and material runs eat the rest, which is why the two-hour minimum is sacred and materials carry a 20% handling markup without apology. Call it $475 a day, $9k a month of revenue, minus the app fees early on. Density and repeat customers push billable hours toward six and the app fees toward zero.

When to push, when to change course

Twenty-five reviews by month three with apps under half your leads; a week’s backlog by month six. At month twelve you face the trade’s real fork: stay solo and premium, or take the contractor license and grow into bigger work with helpers. Both are good lives; decide with your calendar, not your ego. If half-day bundles never sell, your pitch is broken, not the market — it’s the most natural offer in the trade.

What goes wrong

A job beyond your skill that you took anyway — the professional move is referring it out, and customers trust you more for it, not less. A dispute — photos, scope, insurance. And the slow leak of underbilling: the small favors, the uncharged extra half hour, the “it was nothing.” It was something. Five billable hours have to pay for eight lived ones; price like your knees know it.

← Game plan 4: Mobile detailing — craftsmanship at premium prices Game plan 6: Buying a laundromat — cash flow you can inspect before you own it →