🎯 The business: you come to the driveway or office lot with water, power and products, and hand back a car that looks new. Premium customers pay for craftsmanship and for not having to go anywhere. Start with a vehicle you already own.
People with cars they love and no time, parents with cars their kids have destroyed, and small fleets. A full interior and exterior detail runs $200 to $400; ceramic coating $800 to $1,500 with a multi-day cure; a monthly maintenance wash $60 to $100. Fleets and dealership overflow give you weekday volume.
| Equipment and chemicals, used market (polisher, extractor, pressure washer, tank) | $3,500 |
| LLC and insurance (including care, custody and control) | $700 |
| Branding, magnets, booking page | $500 |
| All-in | ≈ $4,700, using a vehicle you already own |
Detail five cars for friends at cost and photograph them in good light. Learn paint correction on your own car before anyone else’s. Set three packages and put them on a booking page with a deposit. Office parks are the trick: one lunchtime of detailing in a corporate lot, with permission, turns into a monthly route.
A $300 full detail is about three hours of work and $20 of product. Two a day, five days a week is about $3,000 a week. Coatings raise the average ticket without raising the hours much. The ceiling is your own hands until you train someone, and detailing is a craft people notice when it slips.
No license. Some cities limit washing in parking lots because of runoff, so a waterless or rinseless method for office work keeps you legal. Insurance that covers the customer’s car while you work on it is the policy that matters.
A burned-through clear coat from a polisher in untrained hands. Rain days. A generator that will not start in a client’s driveway. And the slow ceiling of doing it all yourself; the businesses that grow sell memberships and hire a second detailer by month six.