🎯 The business: the scheduling, quoting, invoicing or compliance tool for one specific trade on this page: pressure washers, dog groomers, holiday-light installers, mobile notaries. Big software ignores small trades; the owners will pay $50 to $200 a month for something built around how their day actually works.

Owner-operators and two-truck companies in one trade, nationwide, at $49 to $199 a month per account. They stay for years once their customer list lives in your product. The pricing is small; the numbers come from reaching a few hundred businesses in a niche that nobody else is calling.

Do not write code yet. Ride along with ten people in the trade, watch how they quote and schedule, and write down the three things they do on paper or in texts that a tool should do. Build the smallest version that does those three. Charge from the first customer. Get into the trade’s Facebook groups and association as a member who helps, not a vendor who pitches.

Two hundred customers at $89 a month is about $214,000 a year of recurring revenue with hosting and payment costs under 10 percent. That is a solid solo business; a thousand customers is a small company. Churn in trades is driven by businesses closing, not by competitors, so your growth is mostly a question of how many you can reach and onboard.

Sales tax on software, which many states now charge. Card payment compliance if you process payments for your customers. Data protection rules for the customer data you store. If your tool sends texts, the federal and carrier rules on business messaging consent. Accessibility expectations for a product businesses rely on.

Building for a year without a paying customer. A niche that turns out to have 300 businesses in the whole country. Support that eats your evenings. A big platform adding your feature. The founders who make it pick a trade they know, charge early, and stay close enough to the customers that the product keeps matching the work.